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Your team are your brand ambassadors

11 Jan 2016 9:09 AM | Anonymous

Your team are your brand ambassadors - train them well!

Guest blog from Dr Amanda Gummer Phd

You have built up a fantastic programme and you’ve watched children thrive, parents rave about the activity and you can’t keep up with demand. It’s now time to expand - but how do you ensure that the staff or franchisees that you take on are going to protect your brand and deliver the programme that you’ve developed?

One bad teacher and your whole brand will suffer - not to mention all those children who won’t get the opportunity to enjoy the activity as you would want them to.

The CAA accreditation helps you review your programme, the delivery and the training of your team to ensure that all three elements work together, contributing to consistently high standards no matter who is delivering the activity under your name.

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