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  • 17 Sep 2020 11:29 AM | Anonymous


    Position: Member Service and Support Coordinator 

    The Children’s Activities Association is the UK’s first not-for-profit, industry led organisation to raise the standards in all organised activities across the UK. Since our recent growth in members, we’re looking for an organisation/individual to help this continue and to support a board of volunteers with strategies to retain existing members.

    Services required

    1. Be flexible to be available as a first point of contact to provide telephone/email support to our growing customer base around COVID19 stance, membership enquiries and any other items that are not dealt with by operations.

    2. Monitor and identify trends in client usage/interactions and recommend delivery improvement strategies

    3. Work from home and liaise directly to the CAA Board of Directors

    4. To help new members both understand and complete the process of becoming accredited by answering any questions

    5. Answer any daily enquiries received by both members and non-members relating to COVID19 guidelines, support and membership

    6. Help with hosting webinars for both members and non-members

    7. Work closely with the CAA Marketing Director to help coordinate development of high quality marketing material

    8. Conduct weekly outbound phone calls within the sector to help increase membership sales and awareness for the CAA

    9. Support the administration of regional networking events

    10. Help coordinate member working groups on behalf of the CAA and keep the board up to date on progress

    11. Coordinate new initiatives that increase membership numbers and add greater value to existing members

    The Organisation

    1. We welcome applications from both self-employed individuals and organisations. However, flexibility is required as there wont be set contract hours.

    2. As a voluntary organisation ourselves we’re looking for willingness to support in other areas of the organisation where required

    3. A strong customer service approach essential

    4. Knowledge of the children’s activity sector would be desirable

    5. Those working with the CAA must have excellent communication and presentation skills, including the ability to develop strong client relationships over the phone

    6. Previous experience of delivering outbound sales/customer service calls on behalf of businesses


    To apply, please email your CV to 
    info@childrensactivitiesassociation.org with the subject line 'Job Application'. 


  • 14 Aug 2020 11:16 AM | Anonymous

    It’s been a very challenging few months for most people running their businesses, especially for many in the children's activity sector.

    We very much hope that you are starting to see positives and your businesses can start rebuilding as the reopening of activities have begun. Of course, the timing of this is varied depending upon what type of activity each member runs.

    I hope that the advice/help that the CAA board have been communicating with you during this time has been helpful. We have received much positive feedback and have seen a marked increase in new members to the association.

    Our board have been working hard and often long hours (voluntarily) for the good of the CAA membership and the sector as a whole and I would like to air my thanks for all they have done.

    I am very pleased to announce that we have recently increased the number of board members and would like to welcome:


    Amanda Frolich
    Founder of Amanda's Action Club

    Amanda will be known to many of you and she has been an active supporter of the CAA since early on. As a board member, Amanda will be representative of the independent providers, whilst continuing to help in our lobbying plans and speak with providers who have questions as to why they should join us and become members.  

    "I have been a CAA member from the very start of the association as I was looking for an organisation who was able to accredit my work. I am proud to now join the board and help spread the word and advantages of membership."


    Trudi Beswick
    CEO, Caudwell Children

    Trudi and Caudwell Children will be known to some of you. As partners in the Children's Activities Week, a number of members have already visited the world-leading centre which offers significant support to children with autism and their families.

    With Trudi and Caudwell Children's experience in supporting children with a wide range of special educational needs and disabilities (SEND), she will be able to bring advice to providers who want to ensure all children can attend activities and get the most out of them wherever possible. 

    As with Amanda, Trudi has been a supporter of the quest for a Champion for children ( Government Minister ) and will play an important part in some areas of our lobbying.

    “Giving disabled children and families the support they need to thrive as part of an inclusive society has been my passion for over 20 years, and having met many activity providers during our involvement with CAW and the Children 1st Alliance, I know this is also true for the sector as a whole. I am therefore delighted to join the CAA Board and further align Caudwell Children with this important business sector; and in doing so I will offer all of my insight and the expertise from within the Caudwell Children team to assist providers in improving understanding, acceptance and opportunities for children with SEND as well as support the continued growth and development of the sector wherever I can.”  


    Sue Lee
    Managing Director, Morton Michel

    Sue, as Managing Director , takes over from Gary Harrison. Morton Michel of Morton Michel, specialist childcare Insurance brokers, was a founding member of the CAA, recognising the importance for our growing sector to be able to be self-governing in the future, and evidence excellence in the sector to all including parents and guardians whose children attend activities.

    With a current landscape of changing risk faced by providers, Sue's input here will be of much value.

    “I am personally and professionally thrilled to be part of CAA board, to improve standards across the industry. Our children’s physical and mental health is key to their health and wellbeing, so I am looking forward to being part of bringing positive change to such an important sector”


    On behalf of the board of the CAA we wish you our very best to you and your businesses moving forward.

    Best Wishes

    Mike Dodd
    Chair, Children's Activities Association



  • 07 Aug 2020 12:00 PM | Anonymous


    Sue Heron, head of programme development for Tatty Bumpkin passed away suddenly on July 10th 2020. Sue had overseen the rich, multi-sensory curriculum at Tatty Bumpkin for 13 years and leaves a devastated team - Sue’s passion and enthusiasm had infused their lives.

    Sue Heron was originally a Paediatric Physiotherapist in the NHS for many years, but her joyful, playful nature found a home with Tatty Bumpkin where she could share her extraordinary knowledge and combine it with a creative, engaging, multi-sensory programme. Her background was in children with profound physical needs, and Sue bought her programme expertise & compassion to the Tatty Bumpkin classes, but also to the franchisees where she always had time to talk & support. She worked alongside Sam Petter, the founder of Tatty Bumpkin & they shared many adventures along their journey. It’s hard to put into words just how much Sue cared about helping children & families - her passion was creating a joy of movement that every child could relate to. She was joyous, caring, empathetic & kind to all who knew her. All of us at Tatty Bumpkin are devastated, some of the words from the franchisees...

    “Sue was the most passionate & helpful person I’ve ever had the opportunity to work with. What a spirit.”

    “Never did I ever meet a kinder, more gentle, funny, generous, calm, passionate human being. Always so reassuring & optimistic. Cheated? Yes.”

    “Sue gave us all a wonderful gift - & that was pure joy & happiness.”

    “We were so lucky to have had Sue in our lives - her laugh was contagious & she was an example to us all in so many ways.”

    And for me, Sam, Sue & I were two halves of a whole, bringing totally different skills & interests to our work. We laughed every day, we kept sight of what was important, we supported each other, & understood each other completely. Even during lockdown we would speak 2/3 times a day about everything & anything. I will miss her beyond words.

    Sam Petter, Founder, Tatty Bumpkin

    I am shocked and so saddened to hear of the sudden death of Sue Heron.

    I had the pleasure of working closely with Sue during the early days of the Children’s Activities Association. Sue was on the steering group to launch the CAA and then she was a member of the committee to develop the CAA accreditation. From day one it was very clear how important improving the lives of children and families was to Sue and how dedicated she was to this cause. Sue made such a valuable contribution in all her CAA activity during that year and was a highly respected member of the founding team.

    It is Sue’s friendly approach and beaming smile alongside her considerable knowledge that I remember most vividly. Sue leaves a massive legacy in the children’s activities sector and she will be missed terribly.

    My thoughts are very much with her family and friends at this awful time.

    Sam Willoughby, on behalf of the CAA


  • 06 Aug 2020 1:11 PM | Anonymous

    We have recently updated our COVID 19 Guidelines for the Children’s Activates Sector in line with further guidance released by the Government.

    In recent weeks specific guidance has been released for some parts of our sector – in particular in relation to summer camps and holiday clubs. There has also been further guidance issued for the safe operation of multi-purpose community centers. This is information is included in our updated guidance which you can download on the link below -

    https://www.caa-report.co.uk/guidelines

    We wish to thank ClassBiz (www.clazzbiz.net) for kindly funding any costs of the project and also the incredible work from our team of volunteer industry experts who contributed their time to put these guidelines together.

    Led by Dr Amand Gummer - Good Play Guide

    Anne Marie Martin - Diddi Dance

    Fiona Simpson - Art Venturers

    Chris Irwin – EdStart

    Tamsin Brewis - Water Babies

    Andrew Alleway - Tidy Green Clean

    Claire O'Connor – babyballet

    Dan Allen - Turtle Tots

    Mark Rasche – Sports & Kids Activity Professionals

    Team Mental Health

    These guidelines are prepared in line with government and public health guidelines as of 04 August 2020. The CAA will release further updates to the guidelines when more information is available.

    Continued Lobbying by the CAA

    Despite all the effort that has gone into lobbying, which is starting to make a difference to the guidelines, there are still many areas relating to our sector which the current Government guidance does not cover. We will continue in our efforts to lobby Government until every provider in the sector has clarity on how they can safely reopen and operate.

    To view the Guidelines

    If you have previously registered to receive our Guidelines you will receive the updated document via email. To register and view the Guidelines please Click Here.


  • 20 Jul 2020 9:27 AM | Anonymous


    The CAA published its Covid 19 Guidelines for the Children’s Activities Sector in June. Since its publication there has been updated guidance released from the Government that relates to our sector, so for this reason, we have updated our Guidelines document which you can download on the link below (if you have previously registered you will receive the updated Guidelines via email).

    Click Here to download the latest Guidelines document from the CAA.

    We wish to thank ClassBiz (www.clazzbiz.net) for kindly funding any costs of the project and also the incredible work from our team of volunteer industry experts who contributed their time to put these guidelines together.

    Led by Dr Amand Gummer - Good Play Guide

    Anne Marie Martin - Diddi Dance

    Fiona Simpson - Art Venturers

    Chris Irwin – EdStart

    Tamsin Brewis - Water Babies

    Andrew Alleway - Tidy Green Clean

    Claire O'Connor – babyballet

    Dan Allen - Turtle Tots

    Mark Rasche – Sports & Kids Activity Professionals

    Team Mental Health

    These guidelines are prepared in line with government and public health guidelines as of 14 July 2020. The CAA will release further updates to the guidelines when more information is available.

    Continued Lobbying by the CAA

    Despite all the effort that has gone into lobbying, which is starting to make a difference to the guidelines, there are still many areas relating to our sector which the current Government guidance does not cover. We will continue in our efforts to lobby Government until every provider in the sector has clarity on how they can safely reopen and operate.

    To view the Guidelines

    If you have previously registered to receive our Guidelines you will receive the updated document via email. To register and view the Guidelines please Click Here.


  • 02 Jul 2020 8:48 AM | Anonymous


    You may have seen yesterday (01/07/2020) the government released updated guidance for activity providers, which is generally good news for the children's activities sector and a great start to bouncing back.

    As you know, the Children's Activities Association has been actively involved with helping the businesses in the sector navigate through this very challenging period and produced lots of guidelines, documentation and supporting materials as well as lobbying government.

    We are delighted that the government has listened to membership bodies like the CAA and others lobbying them on behalf of the sector and used very similar wording in their guidelines to the letters we wrote and conversations we had with politicians and advisors. However, we appreciate there needs to be more clarity and further guidance, so we will continue to lobby for under 5's to be allowed to operate as soon as is deemed safe and appropriate by government.

    The CAA will be updating our Covid 19 Guidelines for the Children’s Activities Sector (as we mentioned we would as soon as government advice changed) and all updates will be emailed out to all those that have registered to receive them.

    If you haven't yet signed up to receive the CAA Covid 19 Guidelines for the Children’s Activities Sector you can do so on this link - https://www.caa-report.co.uk/guidelines


  • 29 Jun 2020 9:49 AM | Anonymous


    The CAA has published its Covid 19 Guidelines for the Children’s Activities Sector. The Covid 19 crisis has had a huge impact on the sector so the CAA in conjunction with a team of leading industry experts have created the documents to support businesses in the preparation for reopening physical activity sessions.

    As the government have not issued specific guidance for the sector, the CAA prepared these guidelines in line with public health and government guidance to enable providers to put measures in place so that when they can open, they can do so carefully and effectively.

    We wish to thank ClassBiz (www.clazzbiz.net) for kindly funding the project and also the incredible work from our team of industry experts who contributed their time to put these guidelines together.

    Led by Dr Amand Gummer - Good Play Guide

    Anne Marie Martin - Diddi Dance

    Fiona Simpson - Art Venturers

    Chris Irwin – EdStart

    Tamsin Brewis - Water Babies

    Andrew Alleway - Tidy Green Clean

    Claire O'Connor – babyballet

    Dan Allen - Turtle Tots

    Mark Rasche – Sports & Kids Activities Professionals

    Team Mental Health

    These guidelines are prepared in line with government and public health guidelines as at 26 June 2020. The CAA will release further updates to the guidelines when more information is available.

    Parent Survey Results

    Along with the guidelines you will also receive a report on the recent Parent Survey the CAA undertook. The survey was completed by over 3000 parents and provides a valuable insight into the sentiment of parents regarding children returning to classes.

    To Receive the Guidelines

    If you have already registered with the CAA to receive the guidelines you will receive these via email. To view the guidelines now please visit - www.caa-report.co.uk/guidelines


  • 09 Jun 2020 1:55 PM | Anonymous


    While the first draft of our COVID-19 Guidelines for the Children’s Activities Sector are being drawn up, we felt it was important to release an initial overview document covering the impact of COVID-19 on the sector with some initial considerations and practical advice to follow.

    The Overview Document Covers:

    • Summary of the current position
    • 5 key considerations for the sector
    • Positive actions you can take now

    If you have already registered to receive the COVID-19 Guidelines on release, the overview will be emailed through to you. Alternatively, you can receive them now by signing up on this link - www.caa-report.co.uk/guidelines

    Update on the COVID-19 Guidelines for the Children’s Activities Sector

    We are excited to share details of the team working on our guidelines for the sector. The taskforce all have an incredible amount of experience and knowledge of the sector and cover a wide range of children's activities businesses. The team are currently working on the key areas of infection control and class adaptations, which will form part of the published guidelines.

    Led by Dr. Amand Gummer - Good Play Guide

    Fiona Simpson - Art Venturers

    Claire O'Connor - babyballet

    Tamsin Brewis - Water Babies

    Dan Allen - Turtle Tots

    Chris Irwin - EdStart

    Anne Marie Martin - Diddi Dance

    Andrew Alleway - Tidy Green Clean

    To receive the full guidelines once published you can sign up to receive them here - www.caa-report.co.uk/guidelines


  • 05 Jun 2020 3:31 PM | Anonymous



    We are pleased to announce that our work is well underway to create guidelines for the Children's Activities Sector to help support the bounce back post COVID-19.

    As part of the guidelines, we feel it's important to measure the sentiment of parents and carers about coming back to classes when they re-open. To help measure this we have created a short survey, which if you can, please share with your customers, or anyone that has children (it only takes 2 minutes to complete). Of course, once we collate the results we will share and include within the guidelines.

    Click here to view the survey.

    The Guidelines Taskforce

    We are excited to share details of the team working on our guidelines for the sector. Each member of the taskforce have an incredible amount of experience and knowledge of the sector and cover a wide range of children's activities businesses.

    Led by Dr. Amand Gummer - Good Play Guide

    Fiona Simpson - Art Venturers

    Claire O'Connor - babyballet

    Tamsin Brewis - Water Babies

    Dan Allen - Turtle Tots

    Chris Irwin - EdStart

    Anne Marie Martin - Diddi Dance

    Andrew Alleway - Tidy Green Clean

    If you haven’t yet signed up to receive the guidelines you can do so on this link - https://www.caa-report.co.uk/guidelines


  • 15 May 2020 9:13 AM | Anonymous


    The COVID-19 crisis has had a major impact on all businesses across the UK, not least to those operating in the Children’s Activities Sector.

    The board of the Children's Activities Association have been in constant discussion during this period, to ensure we offer support and guidance to the 40,000 businesses operating in within the sector.

    We have seen an incredible amount of innovation and adaptability by children’s activities businesses to both take services online and to adapt services to be delivered to children while in isolation. Now attention is starting to turn to the bounce back, with the government communicating the initial steps to bring the country out of lockdown. With more information now starting to be released the CAA have planned a full range of activities and content to support the sector over the coming months.

    Guidelines for the Children's Activities Sector

    It's highly unlikely the government will provide specific guidelines for our sector on how to operate when deemed safe to do so. These guidelines will be essential to ensure businesses know exactly what is required to operate safely and provide parents the peace of mind needed to ensure their children will be safe.

    We are delighted to announce the CAA has begun work on creating specific guidelines for our sector, and once ready these will be available to every business providing activities to children across the UK. With such a range of providers in the sector the guidelines can be used as a framework, but may require adaptation to your specific services.

    To register to receive the guidelines once they are published please visit - www.caa-report.co.uk/guidelines

    Valuable Content and Support to Bounce Back Stronger

    Over the coming weeks, we have planned a whole host of valuable content for all those operating in the sector to help them bounce back once they are able to do so. The topics will include –

    • Strategy for the restart
    • Business and Financial Planning
    • Marketing
    • Coping Mechanisms during the Crisis
    • Case studies from others in the sector

    To help deliver the content we are creating an online community on Facebook, which will also allow you to network with others in the sector. Search 'Kids Activity Professionals' on Facebook or visit this link -www.facebook.com/groups/KidsActivityProfessionals/

    Government lobbying on behalf of CAA members

    Next week, we are writing to Government to lobby support for the sector over the coming months. Of course, we will continue to update on this over the coming weeks.

    We hope to see you on some of our upcoming online events, in the meantime, if you have any questions, please do let us know.


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